Alexandra Fischer portrait



Born in 1981 near Cologne, Ger­many, Alexan­dra Fis­cher moved to the Bay Area in 2002. Work­ing with both pho­tog­ra­phy and dig­i­tal col­lage, Alex brings a fresh look to the clas­sic rock poster, often seam­lessly com­bin­ing her own work with found images. She cre­ates art­work that ref­er­ences the col­or­ful his­tory of the poster, while hav­ing a decid­edly mod­ern look.

She has cre­ated posters for Moon­al­ice, The Fill­more, The Golden Voice Series, Amsterdam’s Club Par­adiso, The Cal­i­for­nia State Fair, etc., and works with sev­eral bands and artists locally on var­i­ous designs and projects. She cur­rently lives and works in her Oak­land, CA. stu­dio and holds a BFA in Pho­tog­ra­phy from the Cal­i­for­nia Col­lege of the Arts, since 2009.

If some­one would have told me a decade ago that I would be mar­ried, live in Amer­ica and make art for a liv­ing, I wouldn’t have believed them. “Yeah Right” and a smile would have been my answer. I was born in 1981 in a small town called Moenchenglad­bach, near Cologne, Ger­many. Feel­ing uncer­tain as to what direc­tion I wanted to take in my life after con­clud­ing a high-school expe­ri­ence, which seemed to last an eter­nity, I decided to take a job as an Au-pair in Geneva, Switzer­land for a year.  It turned out to be a life chang­ing decision.

While liv­ing in Geneva, I was exposed to var­i­ous forms of art and was inspired by peo­ple I met and the art I saw. Cer­tainly falling into the cat­e­gory of inspi­ra­tional were Chris Shaw, Chuck Sperry and Ron Dono­van, whom I met for the first time in the early sum­mer of 2001. The artists were on one of their leg­endary Europe Poster & Art Show Tours and were exhibit­ing their work at the “L’Usine” (a bar/art/event space). I remem­ber being visu­ally over­whelmed and instantly cap­ti­vated, when walk­ing into the large, high-ceiling room for the first time. Posters were strung high and low on wires across the space mak­ing the col­ors of the posters stand out starkly and bold against the grungy and indus­trial sur­round­ings. That sum­mer I fell in love with 2 things, posters and my now hus­band Chris Shaw.

In 2002 after work­ing in film pro­duc­tion for a year back in Cologne, Ger­many, I packed 2 (very large) suit­cases, took a plane to San Fran­cisco and moved to Amer­ica. Once here, I started to learn to work with the com­puter as an art tool, by giv­ing Chris a hand when it got very busy. And so learn­ing by doing is how I made my first poster. At the same time, still pho­tog­ra­phy became a larger pas­sion of mine after mov­ing to the US. At the end of 2008 I grad­u­ated from the Cal­i­for­nia Col­lege of the Arts with a BFA in pho­tog­ra­phy and extra cred­its in Film.

Today, I inte­grate and com­bine all the tools I have at my dis­posal and that I enjoy to work with, the com­puter, my pho­tog­ra­phy, pen & ink and found images to make my poster art. My inspi­ra­tion for posters comes from music, vin­tage lith­o­graphs & pho­tographs, from pop cul­ture, and sim­ply, by peo­ple, events and my surroundings.When I begin work on a poster I some­times clearly see the poster in my mind before it’s done, but other-times the art grows organ­i­cally until I see it’s fin­ished. Fur­ther, hav­ing close pro­fes­sional and per­sonal rela­tion­ships with fel­low (poster) artists around the Bay Area, work­ing on the Moon­al­ice poster series and at the Fire­house / Hangar 18 is inspi­ra­tional. I think in a cre­ative envi­ron­ment, peo­ple feed of each other and the indi­vid­ual work devel­ops. Over the last years my port­fo­lio has grown and includes designs and posters for bands like Jewel, Sharon Jones, Moon­al­ice, Pep­per, Social Dis­tor­tion, Ryan Adams, Flip­per, String Cheese Inci­dent, Ani DiFranco, The Way­backs, Cold War Kids, and 7Walkers.


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